Until a few years ago, influencer marketing was limited to retail brands promoting their products via social media influencers. Numerous companies of all sizes partnered up with influencers like Casey Neistat and blogger Arielle Charnas, to develop their products.
But since these influencers have gained a notable audience for themselves amounting to millions of followers and subscribers, the line of distinction between influencer and brand has become less clear.
By collaborating with platforms like WhatsMode, these influencers have begun to put out their own products for their audiences to buy. These stores have enabled influencers to become brands in their name and create a niche market made up of their fans and followers. Since their audience trusts them and has a desire to support their favorite people, they are easily attracted to the offerings they put out on the market.
An example would include micro-influencers like Trish Lindo who has a following of 4.5 thousand on Instagram. Her deep engagement with her audience has given her the chance to sell her product line on WhatsMode. Selling clothing, jewelry and other accessories on WhatsMode has transformed Trish from just an influencer into a brand of her own.
Another example would be of the ultra-popular Korean beauty vlogger Pony Effect. With over 8 million followers combined from YouTube and Instagram, she has made herself into a beauty brand. Her enthusiasm for makeup gave her the opportunity to create an entire makeup line called PonysMakeup, and sell it on WhatsMode. Her audience who is also interested in beauty and makeup buy her products from WhatsMode as a way of supporting her.
These are only two of the numerous examples of other influencer brands available on WhatsMode. They are continuously growing, refining their audience and coming up with products their audiences would like. And by developing and selling their product lines on WhatsMode, these influencers are becoming the new brands of the 21st century.
